Indoor art display with various sculptures and objects, including a large white abstract piece, a golden sphere, and stone or ceramic structures on a light-colored floor.

Form & Trace

info@formandtrace.com

We craft editorial content, websites and digital strategies to elevate creative brands. With a soft spot for storytelling and an instinct for driving commercial growth, every project is underpinned by a deep-rooted passion for visual arts, music and contemporary culture.

Digital Strategy
Web Design
Editorial
Content Marketing

Editorial:

Interior Design Magazine: London Craft Week

An antidote to the increasingly digitised world around us, the analog revolution is powering up. Nowhere more so than in London where a city-wide celebration of the artisan took place, showcasing new makers and British heritage brands at pop-up exhibitions, showrooms and unexpected venues around town.

Web Design:

Modern living room with a large gray sectional sofa, decorative pillows, a black round coffee table with carafes, and a light wood side table with ceramics, against large windows revealing an urban cityscape.

Aria: Interior Design Specialists

We completed a full redesign and theme upgrade with Shopify 2.0 enriching the user experience with dynamic content, video, brand storytelling, enhanced navigation and product discovery.

Editorial:

An abandoned industrial building with an arch-shaped entrance and a rusted iron framework inside, during daylight.

Design Anthology: Sustainable Futures at Milan Design Week

Design studio DEKASEGI and fashion brand RE;CODE invited designers from Japan, Korea and China to explore solutions for a more sustainable future at Milan Design Week.