Form & Trace

We craft editorial content, websites and digital strategies to elevate creative brands. With a soft spot for storytelling and an instinct for driving commercial growth, every project is underpinned by a deep-rooted passion for visual arts, music and contemporary culture.

Digital Strategy
Web Design
Editorial
Content Marketing

Editorial:

Clash Magazine: The Road To RALLY

Now in its fourth year, RALLY - the one-day festival in South London – has made a name for itself as a champion of DIY culture, promoting the discovery of boundary-pushing artists and providing a platform for grassroots talent. We caught up with the founders as they share their journey to building a grassroots festival with purpose.

Editorial:

Interior Design Magazine: London Craft Week

An antidote to the increasingly digitised world around us, the analogue revolution is powering up. Nowhere more so than in London where a city-wide celebration of the artisan took place, showcasing new makers and British heritage brands at pop-up exhibitions, showrooms and unexpected venues around town.

Web Design:

Modern living room with a large gray sectional sofa, decorative pillows, a black round coffee table with carafes, and a light wood side table with ceramics, against large windows revealing an urban cityscape.

Aria: Interior Design Specialists

We completed a full redesign and theme upgrade with Shopify 2.0 enriching the user experience with dynamic content, video, brand storytelling, enhanced navigation and product discovery.